Consumer Insights
6 Threads
🔑 For advertising to work, we need a huge amount of data on the person we’re targeting… 😩 But consumers aren’t the easiest to get to know….So how do you find what motivates your c...
I have never been to Costco
Earlier this week, we launched our new night time tea, MoonBrew, and sold well over $100k worth of product in
😭 Costs high? 😡 Engagement low? 🚽 Conversion rates in the toilet? It’s not your media buyer…it's your creative targeting. 🧠 Winning campaigns are built on ads that speak fluent c...
10 genius ads and what you can learn from them: 🧵 https://t.co/s4IfqFWmYg
So… Amazon just spent $1.7B to learn what the inside of your home looks like. How Amazon is silently buying companies to know your needs before you do:
